My natural voice is honest and prosaic with a gnarly undertone; you can get a feel for it on my Substack. When working with brands, I adapt to House Style. Equally, I’m well-versed in shaping personality and TOV from scratch. I bring fifteen years of experience with a focus on fashion, beauty, style, and travel.

• Clients: asos, Levis, & Other Stories, Sol de Janeiro, Burberry, MAC, LUSH, Six Senses, Beyond, Styld, Toni&Guy, Miss Selfridge, Topshop.

• Features: Sunday Times Style, Elle UK, The Guardian, The Independent, Grazia, The Pool.

• Services: Campaign messaging, pitch work, manifestos, blogs, CRM, social, brand personality, brand guidelines, TOV toolkits, product descriptions, script writing, editing, site audits, essays, updates.

Managing teams, answering briefs, pitching to clients, developing concepts, stills, paid and organic social, motion, post production, keeping projects on track, and getting runaway projects back on track.

I’ve spent twenty years figuring out how to help big brands sell stuff, sound nice, and look pretty. I now want to share that knowledge with emerging names and startups, too. No buzz words, no marketing jargon, just simple and easy-to-implement changes to level up how you look, sound, and feel – improving what you’re putting out, and what you’re getting back.