Content lead and shoot producer on a multichannel brand campaign for Miss Selfridge launching its SS15 denim collection to customers.
Integrated approach included delivery of a digital denim hub, campaign shoot and video, store window rollout, specially merchandised denim area in store, PR campaign, blogger outreach programme, blogger event and brand collaboration with rising music star Laurel along with revised naming conventions and redesigned labelling.
Digital hub combined content with editorialised product information for a fully shoppable denim destination. Video content, street style, ways to wear, look books, interviews and style guides came together for an engaging and sharable denim experience.
Denim hub and launch were fully supported by a social media campaign overseen by myself as Content Editor.
Denim Hub and content all optimised for UK desktop, Mobile and App devices. Art direction and design by in house team.
Photographer: Jackie Dixon
Hair: Kota at Caren
MakeUp: Valeria at Caren
Models: Holly Horne at Milk and Holly Louise Smith at Profile
Stills Photography: John Gaugh at Nice Images